In the ever-evolving world of digital marketing, understanding the various advertising models is crucial for achieving your business goals. One such model that has gained significant traction is CPM advertising, which stands for Cost Per Mille (or Cost Per Thousand Impressions). In this blog, we will explore the intricacies of CPM advertising, how it compares to CPC advertising, and its role within the broader scope of display advertising.

What is CPM Advertising?

CPM advertising is a model where advertisers pay a set fee for every thousand impressions their ad receives. This means that regardless of whether a user clicks on the ad or not, the advertiser is charged based on the number of times the ad is displayed. The CPM model is particularly popular among brand awareness campaigns, where the goal is to reach as many potential customers as possible.